Lessons from the 2012 Olympics

Like many of you, I’ve been watching the London Olympics in the past two weeks. I love the Olympics not just because the Games produce dazzling athletic performances and promote cultural interaction. Another reason is I believe sporting achievements teach us valuable lessons about life.

This series on the Olympics contain three entries:

Part 1  What I Have Learnt from Olympic Athletes

Part 2  Two Inspirational Olympians and How They Overcame Hardships

Part 3  The Olympic Spirit and Corporate Social Responsibility
 

The third entry will show that sports stories offer an interesting perspective to business and society too. Sports competitions involve athletes (the producers/service providers), audience (the consumers) and the organizing body (the regulator). From the interaction between the three parties, we can observe a lot and understand what the consumers think.

I hope you’ve enjoyed the London Games. Moreover, I hope this series can motivate you to think more when you watch sports events.